30 Joint Venture Marketing Ideas!

1. Co-Op Ad For An Ad

First find a targeted web site/e-zine in which you would want

to buy an ad from. You would then persuade four other

businesses to join in on the cost of the ad. In return they

would get a space on the web site you are advertising. You

would ask the four businesses to pay you 1/4 of the ad’s

cost. That means you would pay nothing for the ad.

2. Host An E-zine's Back Issues (Archives) For An E-zine

Ad

A lot of e-zine publishers don't publish their archives on their

web site. It's extra work and takes up a lot of web space.

You could offer to archive an e-zine’s back issues on your

web site in return for the e-zine continuing to run one of your

ads. Or just have them mention the archives are on your

web site because your product ads would be there anyway.

3. Trade A Percentage Of Your Sales For An Ad

You could ask e-zine publishers/webmasters to run your ad

in return for a percentage of each sale. They could join your

affiliate program. The offer is usually more successful if your

product is brand new.

4. Submit An Article For An Ad

You could submit your articles to e-zine publishers/

webmasters who accept submissions. They would receive

valuable content and you would get free publicity. Just

include your resource box (ad) at the end of your article.

5. Trade Any Type Of Ad For An E-zine Ad

You could trade any type of ad for an e-zine ad. It could be a

banner ad, classified ad, graphical ad, links, etc. You may

have to give them extra ads or incentives because people

usually value e-zines more than web site ads.

6. Trade An Ezine Ad For Any Type Of Ad

You could trade an ezine ad for any type of ad. Most people

know e-zine/e-mail advertising is one of the most responsive

forms of Internet advertising. Any business would likely give

up very valuable advertising space for an e-zine ad.

7. Trade An E-zine Article For An E-zine Article

You could ask an e-zine publisher to trade articles. This

would give you both new content to publish and crosspromote

each other’s businesses in the resource box (ad).

8. Trade A Product Discount For An Ezine Ad

You could offer an e-zine publisher's subscribers a discount

on your product in return for running your ad. Tell the e-zine

publisher this would help keep his subscribers loyal to his

publication. You could also allow him to join your affiliate

program for the discounted price.

9. Trade Your Product For A Testimonial

You could give someone your product for no-cost and in

exchange ask them for a testimonial. You should always tell

people to only give you a testimonial if they like your

product. Testimonials can dramatically increase your

product sales.

10. Co-Author A Paid Publication With An E-zine Publisher

Write an information product with an e-zine publisher. You

both would promote it and share the profits. He or she would

likely promote it in their e-zine. You could have your other

product ads inside the publication.

11. Trade "Thank You" Web Pages

You could offer another webmaster or e-zine publisher to

trade ads on your "thank you" web pages. For example:

"Thank you for ordering." , "Thank you for subscribing to our

e-zine.", "Thank you for becoming a member.", etc.

12. Trade "Thank You" Emails

You could offer another webmaster or e-zine publisher to

trade ads on your "thank you" emails. Most businesses

thank people via e-mail for ordering products, subscribing to

their e-zines, requesting more information, etc.

13. Original Content For An Ongoing E-zine Ad

You could offer an e-zine publisher ongoing, original content

in exchange for an ongoing e-zine ad. You could just set up

a deal to write a regularly scheduled column. Plus, if you

don't want the hassle of starting your own e-zine, this is a

good way to acquire a huge subscriber base for your offer all

at once.

14. Commission For Publishing Your Articles

You could tell e-zine publishers or web site owners they can

make money publishing your articles. They would just have

to join your affiliate program and place their affiliate link in

your resource box (ad).

15. Management For An Ad

You could offer your management talent to a webmaster

and/or e-zine publisher in exchange for advertising space.

You could help them keep their web site updated with new

content, get each issue of their e-zine ready, keep track of

their affiliate program, etc.

16. Outsource Product Projects For A Percentage Of The

Profits

You could offer product ideas or plans to non-employees

that want to fully take on the product project and work on it

without supervision. They would pay you a percentage of the

profits. It's similar to an apprentice program.

17. Free E-book For An Ad

You could ask webmasters/e-zine publishers to give away

your free e-book. They might accept because they can use it

as a bonus for people who visit their web site, buy their

product or subscribe to their e-zine. This would increase the

number of people who would see your free e-book ad and

your other ads in inside it. You could also make the people

visit your web site to get the free ebook.

18. Free Brandable eBook For Exposure

You could ask webmasters/e-zine publishers to give away

your free e-book. They might accept, because they could

brand the ebook with some of their own ads. They could use

it as a bonus for people who visit their web site, buy their

product or subscribe to their e-zine. This would increase the

number of people who would see your free e-book and your

own ads in inside it.

19. Write A Testimonial For A Product

Write a testimonial for another businesses product. Tell the

business they have permission to publish it on their product

ad. You could write about how much you enjoy it and how

the product has improved your life. Just include your

signature file (ad) at the end of the testimonial. You should

first ask the product owner if they would publish your

testimonial on their ad if you take the time to write it.

20. Write An E-zine Testimonial For An E-zine Ad

Write a testimonial for an e-zine. Tell the e-zine publishers

they have permission to run it in their e-zine. You could write

about how much you enjoy it and how the e-zine has

improved your life. Just include your signature file (ad) at the

end of the testimonial. You should first ask the e-zine

publishers if they would publish your testimonial in their ezine

if you take the time to write it.

21. Consulting For An Ad

Are you an expert on a particular subject? Offer

webmasters/ e-zine publishers free consulting via e-mail or

phone if, in exchange, they run an ad for you. People will

consider this of huge value because consulting fees can be

very expensive.

22. Co-Author A "How To" Article For An Ad

Write an e-zine article with a webmaster/e-zine publisher.

You both would publish it and share the resource box (ad).

He or she would likely publish it on their website and in their

e-zine.

23. Interview For An Ad

Interview a webmaster/e-zine publisher and turn it into an

article. You can ask them if he or she could publish it on

their website or in their e-zine ahead of time. Of course you

would include your resource box (ad) at the end of it. You

could also submit it to other web sites and e-zines

afterwards.

24. Membership For An Ad

Create an online club, membership web site or association

for e-zine publishers. Tell webmasters and e-zine publishers

what's included in the membership and what it costs to join.

Offer them a free membership if, in exchange, they run your

ad on their web site or in their e-zine as long as they stay a

member. Or you could just require them to run an ongoing

ad for the membership web site. Of course your main web

site and products would be linked to it.

25. Ad In An E-book For An E-zine Ad

Create a directory of free e-zines in e-book format. In it, list

the free e-zines of publishers who have agreed to advertise

the free e-book on their web site and in their e-zine. When

you build up a large number of participating e-zines, this will

give the larger e-zines an incentive to give away or advertise

your free e-book. Of course you will have your own product

ads in the e-book.

26. Ad In An E-book For An Ad

Create a directory of web sites (on a specific topic) in e-book

format. In it list the web sites of webmasters who have

agreed to advertise the free e-book on their web site and in

their e-zine. When you build up a large number of

participating webmasters, this will give the popular web sites

an incentive to give away or advertise your free e-book. Of

course you will have your own product ads in the e-book.

27. Customized E-book For An Ad

You could ask webmasters and e-zine publishers to

advertise your free e-book. Tell them that the e-book can be

customized/rebranded with their own product/affiliate links.

This deal will help increase their traffic and sales. Of course

you will have your own product ads in the e-book too.

28. Free Product For Joining Your Affiliate Program

Offer webmasters and e-zine publishers your product or

service for free if they join your affiliate program. You would

want to target ones with the same target audience. If they go

to the trouble of joining your affiliate program, they are likely

to advertise your product.

29. Trade An E-zine Ad For An E-zine Ad

You could ask another e-zine publisher to trade top sponsor

or classified ads. If the e-zine has a larger circulation, you

could offer to run more ads or throw in a bonus item.

30. Trade Text Links For Text Links

You could ask another webmaster to trade text links. It will

help increase your traffic and search engine link popularity.

If the web site has more traffic, you could offer to run the ad

for a longer period of time or throw in a bonus item.

CREATING YOUR OWN ONLINE BUSINESS

As you know, more and more people have become unsatisfied with their jobs. So the interest in starting an online business has begun to increase. Yet many who look at such a project find it difficult to know where to start because of the mountain of information available on the topic.

One of the first things that you should consider when setting up an online business, is that you must treat it as just that- a business. This means that you must be prepared to put in the time and effort in other to reap the rewards.

Next, you must be prepared to invest some money into it. You do not need to put in large amounts, in fact, if you want, you could actually set it up on a very low budget. Also, what you should know where online business is concerned, the running cost are very low compared to a more traditional business.

However, the best place to begin is by picking what you like from the existing successful online business models already out there. So talk to others who have already made money in the niche that you have chosen, and then study, then implement the step that they took to make it the success it is.

So now you need to think about just what sort of business it is you like to run. Some of the more popular types of online business to be found are: selling goods at auction sites such as EBay, creating and then selling digital products (e-books are a good example of this) and setting up a custom storefront for your offline business.

Also, you may want to make downloadable audio and video products for your customers, or you may just want to get into affiliate marketing instead.

However, if you choose to go with EBay, one of the main advantages of setting up an online business based around this is as follows:-

1.       You will have immediate access to millions of customers.

2.       You will have opportunity to sell anything from cars to collectibles

3.       Also, setting up an account on EBay is straightforward, and the costs relating to auctioning on the site are extremely low.

However, it is important that you understand the site. So take a look at the different categories and auctions that are already taking place. Also check out their “How to Sell” section on the site.

For some, the thought of creating their own products seems very daunting, but if you happen to be an expert in a particular niche, the coming up with ideas should not be difficult. It is important that you carry out some market research to make sure that people would buy related products.

So spend some time writing down or recording any thoughts that you may have with regard to the subject. Then go back and edit where you need to by putting things into a logical order. However, if you are someone who doesn’t like writing, then take a look at some other sites selling those same goods or something similar and get ideas from them.

Make a note, if you can, of what is selling well and formulate some questions that someone who is interested in the product might ask. If you can find a friend who will do an interview with you, getting them ask you the questions you produced. You can, if you want, record this interview and make into an audio product which others can download.

But if this just all seems too much, then why not get someone else to write some books for you? Think about hiring a ghostwriter. But this may be something to consider when you have a bit more money in the business account.

So really, the next best way to make money with an online business is by selling someone else’s products as an affiliate.

The best way of starting an online business is to do it in an area that you are knowledgeable or passionate about. This will help you to focus your attention, as well as help to create a small income more quickly. But over a period of time, you will soon develop new skills, and through persistence and patience, you will soon see some very good results appear.

30 Explosive Revenue Campaigns!

1 Create a bond with your visitors by bringing up

likes or dislikes you have in common with them in

your ad copy. Just make sure you do your research.

For example, you could say, "I hate it when you have

to wait in line for a long time at the drive-through."

Another example, "I really like it when I have extra

money to spend."

2 Design your web site to be a valuable resource

for people. Include original content, links to other

interesting web sites, e-books, software, etc. For

example, you could create mini-directories within

your web site. It could be an e-zine directory, free

e-book directory, article directory, etc.

3 Sell an inexpensive product to sell an expensive

product. If people like your inexpensive product,

they'll be persuaded to buy your expensive one.

They will already know that your products are of

good quality and that you’re trustworthy. They will

also know that your product claims are all true.

4 Offer your customers back-end products. It is

easier to sell to existing customers. If you do not

have a back-end product, join an affiliate program.

You could offer that product as a back-end offer.

Just make sure it's the right product for your target

audience.

5 Increase the perceived value of your product.

You could offer an affiliate program, give away free

bonuses or use famous endorsements on your ad.

Another way is to offer a sample or trial of your

product or service. If people like it or it works, that

will increase the perceived value because it gives

them 100% personal proof.

6 Remind your visitors to promote your web site.

Use phrases like: "Refer Our Web Site To A

Friend" or "Link To Our Web Site". Offer them

incentives for referrals. You could give them free

e-books, reports, software and other informational

products. You could also offer them discounts on

other products you sell.

7 Start a free e-mail newsletter to create your own

opt-in list. Create a title that grabs the reader’s attention.

Submit it to free e-zine directories on the Internet.

Advertise it on your web site. Offer a freebie or other

incentive for people to subscribe. Give your readers

mostly original and quality content.

8 Upsell to all your customers. You could sell add-on

products, deluxe products, extra parts, related

products, add-on services, etc. You could offer them

add-on products before or after they reach your

order page. Just make sure the upsell products are

compatible with the main product you're selling.

9 Provide a free contest or sweepstake at your

web site. It's a fact, people like to win things. If you

can fulfill that need, people will visit. You can also

attract them to revisit by holding one every week or

month. You could also start an opt-in list for people

who enter your contest or sweepstake so you can

follow-up with them regularly.

10 Use permission marketing to increase your sales.

You simply ask people to sign up to your e-mailing

list. They'll already be interested in your messages or

ads because they’ve visited your related web site. You

could also offer them incentives for signing up like

freebies, discounts, expertise, content, etc.

11 You could hold a holiday sale for your potential

customers. For example, you could tell them everything

on your site is discounted by up to 50% on Thanksgiving

Day. Another example, "Fourth Of July Sale! Buy One,

Get One Half Off!" Using holiday sales gives you a

specific and credible reason for your prices to be lower.

12 Use headlines and sub-headlines all over your

your web site that will grab your visitors’ attention.

They will attract them to explore your web site longer.

They could be for your free e-zine, product ads, free

content, message board, chat room, etc.

13 Test your ad copy before you start taking orders.

Tell your visitors to e-mail you if they want to be

notified when you launch a new product. For example,

you could say, "This product will be launched on

July 27, 2002! If you sign up to be one of the first

to be notified by e-mail when it's launched, you

will get a special introductory price of ($)."

14 Highlight buying incentives like free bonuses,

money-back guarantees, testimonials, special offers,

discount sales, etc. You could place them in boxes, in

front of different colored backgrounds, assemble

symbols or graphics around them, etc.

15 Use short sentences or sentence fragments in the

body of your ad copy. A short burst of words can

catch a skimmer’s eye with one quick glance. If

people have to read a long sentence or paragraph in

order to understand your message, the skimmers

may not order from you.

16 Use a personal endorsement ad. Only use one if

you've actually bought the product or service for the

affiliate program. Tell people what kind of benefits

and results you've received using the product. You

need to purchase the product or service in order to

write a honest endorsement.

17 Place attention-grabbing pictures above and within

your ad copy. A powerful technique is to use ‘before’

and ‘after’ pictures of people using your product. They

will give your target audience a clearer vision of what

you're offering. That will help them imagine themselves

getting the benefits of your product.

18 Use a headline that catches the attention of your

target audience. You could use many different types of

headlines, free offers, guarantees, testimonials, news

stories, questions, benefits, warnings, statistics,

features.

19 Make your ad's keywords and phrases stand out

by enlarging the text. This technique works wonders

with headlines and sub-headlines. People see them

first because it's easier for their eyes to focus on.

You could also use different fonts for your headlines

than the rest of your ad copy.

20 Make your product’s list of benefits and features

stand out by using a symbol in front of each of them.

The symbol could be a dash, solid circle, star, etc.

Also indenting them will help make them stand out.

Each benefit should be written like a headline to get

the readers’ attention and tell them what’s in it for

them.

21 Change your ads regularly. Your prospects could

get bored seeing the same ad all the time. Statistics

show people usually see the same ad 7 times before

they actually buy. Just change them enough to keep

them from being over-exposed. For example, if your

ad said. "FREE Killer Marketing E-book!", you could

change it later on to "FREE Sizzling Marketing

E-book!"

22 Lower the chances of negative word-of-mouth

marketing. You'll always have customers who are

dissatisfied. Try to please them as much as possible.

You could give them a refund, discount, a free product,

a coupon, a rebate, a compliment, etc. Just be polite

and stay calm if they are angry or frustrated with your

business.

23 Give people a deadline to order. Tell people if

they order by Sept.15, 2002, they will get a discount

or free bonuses. This will create an urgency so they

don't put off buying. Another example, "Order before

8:00 p.m. US/EST and get a second product of your

choice for free!"

24 Offer people a money-back guarantee. The longer

the guarantee, the more effective it will be. It could be

a 30-day, 60-day, 1 year, or lifetime guarantee. You

could also offer them double or triple their money

back or a set amount of money back, like $25. You

could also allow them to keep the product if you

can afford to do that, even if they ask for a refund.

25 Offer a free on-site repair service for products you

sell. This is convenient for people because they won't

have to send it away for repairs and they won't have

to be without the product for a long period of time.

If they have to send the product to you to get repaired,

offer them free shipping.

26 Publish testimonials on your ad copy. They will

give your business credibility and you'll gain people’s

trust. It's important to include the person's full name

and location with the testimonial. For example, "Jon

Goodhart, Auto Mechanic, Wooster, Ohio."

27 Split the cost of online advertising and marketing

by sharing a web site with a similar, non-competing

business. You would both put up half the cost. You

could rotate top positions on the home page. You

could also create products together and split the

profits.

28 Allow people to make money reselling the product

or service. Tell people they can join your affiliate

program if they order. You could pay them per sale,

per click, per referral, etc. Just provide them with

proven and tested marketing materials, detailed

statistics and plenty of affiliate training.

29 Offer free 24-hour help with all products you sell.

Allow customers to ask you questions by e-mail, by

toll free phone, by free fax, etc. If for some reason

you can't offer this service, answer their questions

and concerns as soon as possible. You could also let

them know you received their message and you'll get

back to them as soon as possible.

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30 Provide free shipping with all orders. If you can't

afford it, you could offer free shipping on orders over

a specific dollar amount. You could also offer a rebate

on their shipping costs. Most customers most probably

won’t send in the rebate card unless it's a huge shipping

cost, for example, $30 or more