1. Co-Op Ad For An Ad
First find a targeted web site/e-zine
in which you would want
to buy an ad from. You would then
persuade four other
businesses to join in on the cost of
the ad. In return they
would get a space on the web site you
are advertising. You
would ask the four businesses to pay
you 1/4 of the ad’s
cost. That means you would pay nothing
for the ad.
2. Host An E-zine's Back Issues
(Archives) For An E-zine
Ad
A lot of e-zine publishers don't publish
their archives on their
web site. It's extra work and takes up
a lot of web space.
You could offer to archive an e-zine’s
back issues on your
web site in return for the e-zine
continuing to run one of your
ads. Or just have them mention the
archives are on your
web site because your product ads
would be there anyway.
3. Trade A Percentage Of Your Sales
For An Ad
You could ask e-zine
publishers/webmasters to run your ad
in return for a percentage of each
sale. They could join your
affiliate program. The offer is
usually more successful if your
product is brand new.
4. Submit An Article For An Ad
You could submit your articles to
e-zine publishers/
webmasters who accept submissions.
They would receive
valuable content and you would get
free publicity. Just
include your resource box (ad) at the
end of your article.
5. Trade Any Type Of Ad For An E-zine
Ad
You could trade any type of ad for an
e-zine ad. It could be a
banner ad, classified ad, graphical
ad, links, etc. You may
have to give them extra ads or
incentives because people
usually value e-zines more than web
site ads.
6. Trade An Ezine Ad For Any Type Of
Ad
You could trade an ezine ad for any
type of ad. Most people
know e-zine/e-mail advertising is one
of the most responsive
forms of Internet advertising. Any
business would likely give
up very valuable advertising space for
an e-zine ad.
7. Trade An E-zine Article For An
E-zine Article
You could ask an e-zine publisher to
trade articles. This
would give you both new content to
publish and crosspromote
each other’s businesses in the
resource box (ad).
8. Trade A Product Discount For An
Ezine Ad
You could offer an e-zine publisher's
subscribers a discount
on your product in return for running
your ad. Tell the e-zine
publisher this would help keep his
subscribers loyal to his
publication. You could also allow him
to join your affiliate
program for the discounted price.
9. Trade Your Product For A
Testimonial
You could give someone your product
for no-cost and in
exchange ask them for a testimonial.
You should always tell
people to only give you a testimonial
if they like your
product. Testimonials can dramatically
increase your
product sales.
10. Co-Author A Paid Publication With
An E-zine Publisher
Write an information product with an
e-zine publisher. You
both would promote it and share the
profits. He or she would
likely promote it in their e-zine. You
could have your other
product ads inside the publication.
11. Trade "Thank You" Web
Pages
You could offer another webmaster or
e-zine publisher to
trade ads on your "thank
you" web pages. For example:
"Thank you for ordering." ,
"Thank you for subscribing to our
e-zine.", "Thank you for
becoming a member.", etc.
12. Trade "Thank You" Emails
You could offer another webmaster or
e-zine publisher to
trade ads on your "thank
you" emails. Most businesses
thank people via e-mail for ordering
products, subscribing to
their e-zines, requesting more
information, etc.
13. Original Content For An Ongoing
E-zine Ad
You could offer an e-zine publisher
ongoing, original content
in exchange for an ongoing e-zine ad.
You could just set up
a deal to write a regularly scheduled
column. Plus, if you
don't want the hassle of starting your
own e-zine, this is a
good way to acquire a huge subscriber
base for your offer all
at once.
14. Commission For Publishing Your
Articles
You could tell e-zine publishers or
web site owners they can
make money publishing your articles.
They would just have
to join your affiliate program and
place their affiliate link in
your resource box (ad).
15. Management For An Ad
You could offer your management talent
to a webmaster
and/or e-zine publisher in exchange
for advertising space.
You could help them keep their web
site updated with new
content, get each issue of their
e-zine ready, keep track of
their affiliate program, etc.
16. Outsource Product Projects For A
Percentage Of The
Profits
You could offer product ideas or plans
to non-employees
that want to fully take on the product
project and work on it
without supervision. They would pay
you a percentage of the
profits. It's similar to an apprentice
program.
17. Free E-book For An Ad
You could ask webmasters/e-zine
publishers to give away
your free e-book. They might accept
because they can use it
as a bonus for people who visit their
web site, buy their
product or subscribe to their e-zine.
This would increase the
number of people who would see your
free e-book ad and
your other ads in inside it. You could
also make the people
visit your web site to get the free
ebook.
18. Free Brandable eBook For Exposure
You could ask webmasters/e-zine
publishers to give away
your free e-book. They might accept,
because they could
brand the ebook with some of their own
ads. They could use
it as a bonus for people who visit
their web site, buy their
product or subscribe to their e-zine.
This would increase the
number of people who would see your
free e-book and your
own ads in inside it.
19. Write A Testimonial For A Product
Write a testimonial for another
businesses product. Tell the
business they have permission to
publish it on their product
ad. You could write about how much you
enjoy it and how
the product has improved your life.
Just include your
signature file (ad) at the end of the
testimonial. You should
first ask the product owner if they
would publish your
testimonial on their ad if you take
the time to write it.
20. Write An E-zine Testimonial For An
E-zine Ad
Write a testimonial for an e-zine.
Tell the e-zine publishers
they have permission to run it in
their e-zine. You could write
about how much you enjoy it and how
the e-zine has
improved your life. Just include your
signature file (ad) at the
end of the testimonial. You should
first ask the e-zine
publishers if they would publish your
testimonial in their ezine
if you take the time to write it.
21. Consulting For An Ad
Are you an expert on a particular
subject? Offer
webmasters/ e-zine publishers free
consulting via e-mail or
phone if, in exchange, they run an ad
for you. People will
consider this of huge value because
consulting fees can be
very expensive.
22. Co-Author A "How To"
Article For An Ad
Write an e-zine article with a
webmaster/e-zine publisher.
You both would publish it and share
the resource box (ad).
He or she would likely publish it on
their website and in their
e-zine.
23. Interview For An Ad
Interview a webmaster/e-zine publisher
and turn it into an
article. You can ask them if he or she
could publish it on
their website or in their e-zine ahead
of time. Of course you
would include your resource box (ad)
at the end of it. You
could also submit it to other web
sites and e-zines
afterwards.
24. Membership For An Ad
Create an online club, membership web
site or association
for e-zine publishers. Tell webmasters
and e-zine publishers
what's included in the membership and
what it costs to join.
Offer them a free membership if, in
exchange, they run your
ad on their web site or in their
e-zine as long as they stay a
member. Or you could just require them
to run an ongoing
ad for the membership web site. Of
course your main web
site and products would be linked to
it.
25. Ad In An E-book For An E-zine Ad
Create a directory of free e-zines in
e-book format. In it, list
the free e-zines of publishers who
have agreed to advertise
the free e-book on their web site and
in their e-zine. When
you build up a large number of
participating e-zines, this will
give the larger e-zines an incentive
to give away or advertise
your free e-book. Of course you will
have your own product
ads in the e-book.
26. Ad In An E-book For An Ad
Create a directory of web sites (on a
specific topic) in e-book
format. In it list the web sites of
webmasters who have
agreed to advertise the free e-book on
their web site and in
their e-zine. When you build up a
large number of
participating webmasters, this will
give the popular web sites
an incentive to give away or advertise
your free e-book. Of
course you will have your own product
ads in the e-book.
27. Customized E-book For An Ad
You could ask webmasters and e-zine
publishers to
advertise your free e-book. Tell them
that the e-book can be
customized/rebranded with their own
product/affiliate links.
This deal will help increase their
traffic and sales. Of course
you will have your own product ads in
the e-book too.
28. Free Product For Joining Your
Affiliate Program
Offer webmasters and e-zine publishers
your product or
service for free if they join your
affiliate program. You would
want to target ones with the same
target audience. If they go
to the trouble of joining your
affiliate program, they are likely
to advertise your product.
29. Trade An E-zine Ad For An E-zine
Ad
You could ask another e-zine publisher
to trade top sponsor
or classified ads. If the e-zine has a
larger circulation, you
could offer to run more ads or throw
in a bonus item.
30. Trade Text Links For Text Links
You could ask another webmaster to
trade text links. It will
help increase your traffic and search
engine link popularity.
If the web site has more traffic, you
could offer to run the ad
for a longer period of time or throw in a bonus item.
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