1 Create a bond with your visitors by
bringing up
likes or dislikes you have in common
with them in
your ad copy. Just make sure you do
your research.
For example, you could say, "I
hate it when you have
to wait in line for a long time at the
drive-through."
Another example, "I really like
it when I have extra
money to spend."
2 Design your web site to be a
valuable resource
for people. Include original content,
links to other
interesting web sites, e-books,
software, etc. For
example, you could create
mini-directories within
your web site. It could be an e-zine
directory, free
e-book directory, article directory,
etc.
3 Sell an inexpensive product to sell
an expensive
product. If people like your
inexpensive product,
they'll be persuaded to buy your
expensive one.
They will already know that your
products are of
good quality and that you’re
trustworthy. They will
also know that your product claims are
all true.
4 Offer your customers back-end
products. It is
easier to sell to existing customers.
If you do not
have a back-end product, join an
affiliate program.
You could offer that product as a
back-end offer.
Just make sure it's the right product
for your target
audience.
5 Increase the perceived value of your
product.
You could offer an affiliate program,
give away free
bonuses or use famous endorsements on
your ad.
Another way is to offer a sample or
trial of your
product or service. If people like it
or it works, that
will increase the perceived value
because it gives
them 100% personal proof.
6 Remind your visitors to promote your
web site.
Use phrases like: "Refer Our Web
Site To A
Friend" or "Link To Our Web
Site". Offer them
incentives for referrals. You could
give them free
e-books, reports, software and other
informational
products. You could also offer them
discounts on
other products you sell.
7 Start a free e-mail newsletter to
create your own
opt-in list. Create a title that grabs
the reader’s attention.
Submit it to free e-zine directories
on the Internet.
Advertise it on your web site. Offer a
freebie or other
incentive for people to subscribe.
Give your readers
mostly original and quality content.
8 Upsell to all your customers. You
could sell add-on
products, deluxe products, extra
parts, related
products, add-on services, etc. You
could offer them
add-on products before or after they
reach your
order page. Just make sure the upsell
products are
compatible with the main product
you're selling.
9 Provide a free contest or sweepstake
at your
web site. It's a fact, people like to
win things. If you
can fulfill that need, people will
visit. You can also
attract them to revisit by holding one
every week or
month. You could also start an opt-in
list for people
who enter your contest or sweepstake
so you can
follow-up with them regularly.
10 Use permission marketing to
increase your sales.
You simply ask people to sign up to
your e-mailing
list. They'll already be interested in
your messages or
ads because they’ve visited your
related web site. You
could also offer them incentives for
signing up like
freebies, discounts, expertise,
content, etc.
11 You could hold a holiday sale for
your potential
customers. For example, you could tell
them everything
on your site is discounted by up to
50% on Thanksgiving
Day. Another example, "Fourth Of
July Sale! Buy One,
Get One Half Off!" Using holiday
sales gives you a
specific and credible reason for your
prices to be lower.
12 Use headlines and sub-headlines all
over your
your web site that will grab your
visitors’ attention.
They will attract them to explore your
web site longer.
They could be for your free e-zine,
product ads, free
content, message board, chat room,
etc.
13 Test your ad copy before you start
taking orders.
Tell your visitors to e-mail you if
they want to be
notified when you launch a new
product. For example,
you could say, "This product will
be launched on
July 27, 2002! If you sign up to be
one of the first
to be notified by e-mail when it's
launched, you
will get a special introductory price
of ($)."
14 Highlight buying incentives like
free bonuses,
money-back guarantees, testimonials,
special offers,
discount sales, etc. You could place
them in boxes, in
front of different colored
backgrounds, assemble
symbols or graphics around them, etc.
15 Use short sentences or sentence
fragments in the
body of your ad copy. A short burst of
words can
catch a skimmer’s eye with one quick
glance. If
people have to read a long sentence or
paragraph in
order to understand your message, the
skimmers
may not order from you.
16 Use a personal endorsement ad. Only
use one if
you've actually bought the product or
service for the
affiliate program. Tell people what
kind of benefits
and results you've received using the
product. You
need to purchase the product or service
in order to
write a honest endorsement.
17 Place attention-grabbing pictures
above and within
your ad copy. A powerful technique is
to use ‘before’
and ‘after’ pictures of people using
your product. They
will give your target audience a
clearer vision of what
you're offering. That will help them
imagine themselves
getting the benefits of your product.
18 Use a headline that catches the
attention of your
target audience. You could use many
different types of
headlines, free offers, guarantees,
testimonials, news
stories, questions, benefits,
warnings, statistics,
features.
19 Make your ad's keywords and phrases
stand out
by enlarging the text. This technique
works wonders
with headlines and sub-headlines.
People see them
first because it's easier for their
eyes to focus on.
You could also use different fonts for
your headlines
than the rest of your ad copy.
20 Make your product’s list of
benefits and features
stand out by using a symbol in front
of each of them.
The symbol could be a dash, solid circle,
star, etc.
Also indenting them will help make
them stand out.
Each benefit should be written like a
headline to get
the readers’ attention and tell them
what’s in it for
them.
21 Change your ads regularly. Your
prospects could
get bored seeing the same ad all the
time. Statistics
show people usually see the same ad 7
times before
they actually buy. Just change them
enough to keep
them from being over-exposed. For
example, if your
ad said. "FREE Killer Marketing
E-book!", you could
change it later on to "FREE
Sizzling Marketing
E-book!"
22 Lower the chances of negative
word-of-mouth
marketing. You'll always have
customers who are
dissatisfied. Try to please them as
much as possible.
You could give them a refund,
discount, a free product,
a coupon, a rebate, a compliment, etc.
Just be polite
and stay calm if they are angry or
frustrated with your
business.
23 Give people a deadline to order.
Tell people if
they order by Sept.15, 2002, they will
get a discount
or free bonuses. This will create an
urgency so they
don't put off buying. Another example,
"Order before
8:00 p.m. US/EST and get a second
product of your
choice for free!"
24 Offer people a money-back
guarantee. The longer
the guarantee, the more effective it
will be. It could be
a 30-day, 60-day, 1 year, or lifetime
guarantee. You
could also offer them double or triple
their money
back or a set amount of money back,
like $25. You
could also allow them to keep the
product if you
can afford to do that, even if they
ask for a refund.
25 Offer a free on-site repair service
for products you
sell. This is convenient for people
because they won't
have to send it away for repairs and
they won't have
to be without the product for a long
period of time.
If they have to send the product to
you to get repaired,
offer them free shipping.
26 Publish testimonials on your ad
copy. They will
give your business credibility and
you'll gain people’s
trust. It's important to include the
person's full name
and location with the testimonial. For
example, "Jon
Goodhart, Auto Mechanic, Wooster,
Ohio."
27 Split the cost of online
advertising and marketing
by sharing a web site with a similar,
non-competing
business. You would both put up half
the cost. You
could rotate top positions on the home
page. You
could also create products together
and split the
profits.
28 Allow people to make money
reselling the product
or service. Tell people they can join
your affiliate
program if they order. You could pay
them per sale,
per click, per referral, etc. Just
provide them with
proven and tested marketing materials,
detailed
statistics and plenty of affiliate
training.
29 Offer free 24-hour help with all
products you sell.
Allow customers to ask you questions
by e-mail, by
toll free phone, by free fax, etc. If
for some reason
you can't offer this service, answer
their questions
and concerns as soon as possible. You
could also let
them know you received their message
and you'll get
back to them as soon as possible.
s
30 Provide free shipping with all
orders. If you can't
afford it, you could offer free
shipping on orders over
a specific dollar amount. You could
also offer a rebate
on their shipping costs. Most
customers most probably
won’t send in the rebate card unless
it's a huge shipping
cost, for example,
$30 or more
No comments:
Post a Comment