30 Killer Marketing Secrets!

1 Use a "P.S." at the end of your ad copy. This

is where you either want to repeat a strong benefit

or use a strong close, like a free bonus. For example,

"P.S. You can get (product), worth over ($), for the

low price of ($)!" Another example, "P.S. I can not

guarantee the (No.) bonuses will be here tomorrow!"

2 Publish a free e-book and give it away from your

web site or in your e-zine. This will increase your

traffic, sales and e-zine subscribers. For example,

"FREE E-book Worth Over ($)!" Another example,

"Increase Your Traffic By Giving Away This Free

E-book!"

3 Create multiple streams of income with your web

site. You could sell your own products, join affiliate

programs, sell advertising space, etc. For example,

offer people a free e-zine then you can sell them

e-zine classifieds. Another example, sell your own

product then follow-up with a back-end offer from a

related product from an affiliate program you have

joined.

4 Let your readers know this specific package will

not be offered again. You must create urgency so

people ‘buy now’. You can always sell the same

product but not with the same bonuses or price.

For example, you could say, "We will only be offering

460 of them at this low price, order now!"

5 Create new products or services only if there is

a strong need for them. You won't have anyone to

sell them to if you don't have a market. For example,

you could survey your e-zine subscribers or web

site visitors and just ask them what kind of products

they are interested in buying.

6 Sell your back-end products to your customers

right after they order. Take them to a "Thank You"

web page that includes other products you sell. For

example, if you were selling perfume you could

offer make-up as a back-end product. Another

example, if you were selling coffee you could sell

coffee cups as a back-end product.

7 Increase your opt-in e-mail list quickly by giving

away a product at no cost. Just require people to

subscribe to your e-zine in exchange. There are

thousands of e-zines offering freebies for sign ups.

Your freebie needs to be original, timely and possess

high perceived value.

8 Include content and free items on your web site

that promote the products you're selling. If people

don't read your ads, they may read what you’re

offering. For example, if you have freebies they

can download, like software, include your ad in it.

Another example, if you publish free articles, place

your ad in the middle or at the end of the article.

9 You could add some sub-headlines in your ad

copy. Sub-headlines act just like headlines; they

grab the reader' s attention. They'll keep the readers

interested as they continue to read your ad. They

are almost like transitions or copy connectors; the

sub-headlines will interest and carry the reader to the

next part.

10 Persuade visitors to buy your product by telling

them the future. Tell them what'll happen with their

life in the future if they buy or don't buy. For example,

if you were selling a book about getting over shyness

you could say, "Imagine walking up to any stranger

and starting a conversation with them without any

hesitation."

11 Sign up to win web site awards. When you win,

some award sites publish your web site link, name

and description on their site. You could tell people

on your web site about the awards you’ve won. For

example, "Here are all the awards we have won in

the past (no.) years:.."

12 Provide a "Contact Page" on your web site.

Give your visitors as many options to contact you

as possible. This'll add credibility to your business.

13 Utilize a simple form of viral marketing. Write, or

have someone else write, a small report with your

ad included in it and allow others to give it away.

For example, in your report say, "You have our

permission to give this report away." Another example,

“Give this report away to your visitors or newsletter

subscribers.”

14 Improve your business by promoting customer

feedback. Tell them you want their honest opinions

about your business, good or bad. For example,

“Please send us your comments, good or bad.”

Another example, “Let us know how we can improve

our web site or product.”

15 Design your packaging so it sells your products.

Utilize colors and lettering that make your product

more attractive to your prospects. You don't want

colors that make it hard to read. For example, you

don't want dark blue letters on a black background.

16 Compare your product's guarantee to your main

competitors. Find a niche where you can design

your guarantee to be more powerful. For example,

“Our guarantee is twice as strong as our competitors

because we give you double your money back.”

Another example, “Unlike our competitors’ guarantee,

you have three times as long to try out our product

before you are charged.”

17 Try not to assume your audience understands

everything in your ad copy. If you have words they

may not know the meaning of, define them. For

example, “When I say the word, I mean...” Another

example, “You may not understand the word ( ), it

means...”

18 Build alliances with other online businesses. You

could trade links or ads, create joint venture deals,

cross-promote your products, etc. For example, if

you sell movie videos, you could trade links with a

theater web site. Another example, if you sell baby

dolls, you could create a package deal with a doll

clothing manufacturer.

19 Team up with your weaker competitors to beat

your stronger ones. You can create win/win

joint venture and cross-promotion deals with them.

You could share marketing and advertising costs,

create new products and services, share skills and

strategies, trade leads, etc.

20 Compete with the highly branded businesses by

practicing good customer service, strong product

quality and speedy service. For example, tell your

prospects your business isn't branded because you

spend more of your money on customer care instead

of big advertising campaigns.

21 Design your web site to be a targeted resource

center. Choose one subject and build on it. You'll

gain repeat visitors who are interested in that topic.

For example, many web sites deal with the general

web site marketing topic. You can create a more

targeted, loyal audience if your topic is specific,

like viral e-book marketing.

22 Offer something that is really free. If people go

to your site and what you said was free really wasn’t,

you'll lose their trust and they won't buy anything.

For example, "Free Marketing Software! No

purchase is required." Another example, "Free

Investing Report! You don't need to buy anything!"

23 Automate your online business to save extra time

for marketing and advertising. You could use autoresponders,

time saving software, etc. For example,

you could say, “E-mail our autoresponder to get our

FAQs.” Another example, you could buy an e-mail list

software to automatically delete unsubscribers and

people who accidentally subscribe twice to your list

with the same e-mail address.

24 Entice people to link to your web site by giving

them something free in return. This'll increase your

ranking in some search engines. For example, you

could say on your web site, "Reprint Our Articles On

Your Web Site!" Another example, "Give This E-book

Away To Your Own Visitors!" Just make sure they

link to your web site in order to give the items away.

25 Trigger your readers’ emotions in your ad copy.

For example, if you sell a book on gambling tips, tell

them the feelings they'll get when they win money. It

could be the relief of getting out of debt or the

excitement of being wealthy. Another example, if

you sell a self-help cassette on getting over shyness,

you could describe the feeling of having confidence.

26 Sell your products or services to a specific niche

market. For example, instead of selling your fishing

book to all fishermen, target it toward fly fishermen.

You could also use a price niche. You could offer

different versions of your product at lower and higher

prices. This will fit all people's budgets.

27 Increase your sales by e-mailing full page ads to

your e-zine subscribers. Remember to tell people

before they subscribe or they may consider it spam.

For example, you could say, "By subscribing to this

e-zine we occasionally send out solo ads from our

advertisers. This is how we can afford to give you this

quality and original information for free."

28 Ask people questions in your ad copy that make

them think about their problems. For example: "Do

you want to be free of debt? Do you want to

buy all the things you dream about?" More examples,

"Do you want to find the love of your life?” “Do you

want to share your life with someone you love?"

29 You could end your ad copy with a powerful

guarantee. Give them a lifetime or triple-your-money

-back guarantee. It’s also good if you write your

guarantee so it sounds personal and has some

specific information. For example, you could say, "I

personally guarantee you'll be able to end writer’s

block 99.9% of the time or your money back."

30. Invest a percentage of your profits right back

into your business. Spend it on marketing, product

improvement, customer service, advertising, etc.

For example, you could take 20% of your profits

and buy some paid advertising. Another example,

you could take 10% of your profits and hire a

another customer service